Our offices

Florida 1287 (corner of San José)
Montevideo, Uruguay


Phone: (+598) 2900 41 06

Follow us
Logo IAB Grey

membersLogo IAB Color

Tensai - Digital Factory

About the Project

When the 2014 World began, Conaprole remembered all the supporters of “La Celeste” from the most remote places. That was the way “Uruguay for everyone” was created.

The action started from a microsite in which the invited Uruguayans who are in the country registered their loved ones living abroad.

The user must only indicate the locations on an interactive map and complete their personal data.

100 flags were prepared in a specially designed packaging with images concerning their country, to make them reach 100 Uruguayans who lived far from their country.

Compatriots who received the flags posted their feelings on social networks, sharing how they lived football matches wih “La Celeste”, wrapped in the Uruguayan flag and feeling a little closer to Uruguay.

View Project